CIS1011 Assignment 2

CIS1011 Assignment 2

Investigate online business models to identify a suitable model for GOGAL

Business model for an organization define how it create, deliver and capture value for various stakeholders involved in the business. There are several business models which can be explored by TARDIS travel in order to select a particular business model. Some of the major online business models can be presented as below along with their advantage and limitations:

§  Pay per use: Pay per use business model would require users to make payment for the particular product or for lifetime in case of a service. Example of pay per use business model would include Iphone premium apps and Microsoft office etc.

§  Ecommerce model: In Ecommerce model a site is developed which facilitate buying and selling process for the consumers. The revenue of organization comes from the products and services sold at the site. This model is also known as the merchant model. Some of the businesses in this category include Amazon, LegalZoom.com and Louis Vuitton etc.  

§  Advertising model: In the advertisement model of online businesses revenue is generated by the business organization through paid advertisement given by the advertisers. Some of the major examples of such online businesses would include Twitter and Google etc.  

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CIS1101 Assignment 2

CIS1101 Assignment 2 

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Present assignment require students to investigate the online business practice in the domain of clothing. GOGAL design has been selected as the business organization which is dealing in clothing domain and due to absence of GOGAL into online world sales for the company are declining continuously. In order to maintain the market share for the organization it is important that trends in the online business domain are identified and online presence for GOGAL clothing is ensured.

Present paper would help the students to investigate into the online business models such as the online auction, virtual marketplace, E-commerce, subscription and advertisement etc. Based on the advantages, challenges and suitability of the each business model, particular online business model for GOGAL clothing would be selected so that online business presence for the company can be ensured. Further present paper would attain below mentioned objectives. assignmenthelpuk team would help students to attain these objectives and gain high marks in this subject. Please mail your queries for assignment help at assignmenthelpuk@yahoo.com 

1. Investigate online business models to identify a suitable model for GOGAL Designs.

·         Its Board of Directors will want to know why you recommend the chosen model, so ensure that you discuss the appropriateness, advantages and challenges of your recommended Revenue Model for this organization.

2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for GOGAL Designs.

·         Any successful marketing and promotion strategy would need to consider the competitive environment of the designer clothing industry.

3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website with at least three pages that shows how it will present to potential customers.

 ·         Both desktop computer and mobile devices should be considered.

4. Describe and discuss the implications of the legal and ethics issues that might arise in conducting this business online.

5. Explain the technology infrastructure, including the hardware requirements, which would be required.

6. Identify and explain the purpose and function of the type of software that would be suitable for GOGAL Designs.

7. Identify the advantages and challenges of taking this organisation online.

8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative.

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First part of the assignment is available at CIS1101 Assignment 2

CIS1011 Assignment 2

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Assignment 2 – Case Study

Description	Marks out of	Wtg(%)	Due date
Assignment 2	100.00	25.00	28th January 2015

This assignment must be your own work. It is acceptable to discuss Course Content section with others to improve your understanding and clarify requirements, but solutions to assignment questions must be done on your own. You must not copy from anyone, including tutors and fellow students, nor allow others to copy your work. All Assignments will be checked using collusion monitoring tools to ensure that each assignment is the original work of the submitting student. Assignments that do not adhere to this requirement will be deemed as being the result of collusion or plagiarism. This may lead to severe academic penalties as outlined in USQ Policy Library. It is your own responsibility to ensure the integrity of your work. Refer to the Academic Integrity Policy for more details:

In completing this assignment, you are expected to use available resources such as the practical activities in the study modules, the Communication skills handbook, the Course Study Desk – especially the Discussion List (click the Study Desk link on USQConnect

Applicable course objective:

·         develop an understanding of domain knowledge about a range of issues relating to electronic commerce

·         analyse and advise stakeholders about technical requirements for specific business contexts

·         demonstrate the capacity to communicate clearly with stakeholders a range of options that should be considered by a business in an online environment and the ability to apply appropriate structure and referencing formats

·         identify and explain the impact of historical and emerging trends relating to the internet, including how it works..

CIS1101 Assignment 2 Question                                                                        Page 1

General Requirements

In this report of 3000 – 4000 words you are required to draw upon the work you have covered up to and including Module 11 as the base knowledge for your report. In addition, you are required to search at least 6 academically sound sources for ideas that add depth to your report. The has access to a wide range of such online sources for you to access. (Please note: sites such as Wikipedia, enotes, ask.com, etc. are not regarded as academically sound sources).

Your essay must be written in your own words. Ideas obtained from sources must be included in your discussion by expressing the idea in your words and citing the source using the Direct quotes of more than five (5) words will not be considered a demonstration of your knowledge and will be assessed accordingly.

The assignment essay file must be submitted to Turnitin via the StudyDesk link to receive a similarity report prior to submitting your assignment online. If your similarity report is greater than 20% you should review your assignment to ensure that you have not inadvertently failed to incorporate others’ ideas into your words (discussion) sufficiently (appropriate in-text citation must be provided for these sources).

Assessment Task

GOGAL Designs currently has branches in shopping centres in 50 cities around the country from which they sell their designer range of clothing. GOGAL Designs’ marketing research team has established that the majority of its customers are between the ages of 18 and 45 and are regular users of the Web. In recent times, the business has received feedback from many of them that they enjoy the convenience of online purchasing and would appreciate GOGAL Designs having an online presence.

GOGAL Designs’ latest market and financial reports have indicated that turnover is down and that it is losing market share. Further investigation show that this is primarily because of its lack of an online presence in an increasingly dynamic, highly competitive and online business environment. The business now recognises that it must go online if it wishes to regain its market share and to continue to be competitive into the future.

Your consulting company, Moose Consulting, has been contracted by GOGAL Designs to investigate its business practices and the current practices of the online travel industry and to make recommendations as to how GOGAL Designs might best make a successful transition into this environment.

You are required to:

1. Investigate online business models to identify a suitable model for GOGAL Designs.

·         Its Board of Directors will want to know why you recommend the chosen model, so ensure that you discuss the appropriateness, advantages and challenges of your recommended Revenue Model for this organization.

2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for GOGAL Designs.

·         Any successful marketing and promotion strategy would need to consider the competitive environment of the designer clothing industry.

3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website with at least three pages that shows how it will present to potential customers.

CIS1101 Assignment 2 Question                                                                        Page 2

·         Both desktop computer and mobile devices should be considered.

4. Describe and discuss the implications of the legal and ethics issues that might arise in conducting this business online.

5. Explain the technology infrastructure, including the hardware requirements, which would be required.

6. Identify and explain the purpose and function of the type of software that would be suitable for GOGAL Designs.

7. Identify the advantages and challenges of taking this organisation online.

8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative.

CIS1101 Assignment 2 Question                                                                        Page 4

MGT1000 Organisational Behaviour and Management

This page is for the Markers’s Use Only

MGT1000 Organisational Behaviour and Management– Assignment 1 Marking sheet

Part	Questions and criteria	Marks
Part 1 marks 10	QUESTIONS 1- 5 To be eligible for full marks questions 1 – 4 need to be answered with two options selected per question. Question 5 needs to be answered with 1 option selected	/10
Part 2 marks 10	QUESTION 6 To be eligible for full marks the response has to 1) be 50 – 100 words in length  2) be written in full sentences rather than dot points 3) be relevant to the topic and makes sense to a reader and 4) is the student’s own work.	/5
	QUESTION 7 To be eligible for full marks the response has to 1) be 50 – 100 words in length  2) be written in full sentences rather than dot points 3) be relevant to the topic and makes sense to a reader and 4) is the student’s own work.	/5
Part 3 marks 10	QUESTION 8 To be eligible for full marks the response has to 1) be 50 – 100 words in length  2) be written in full sentences rather than dot points 3) be relevant to the topic and makes sense to a reader and 4) is the student’s own work.	/10
	TOTAL	/ 30

Marker’s Comments:

PART 1 – Multiple Choice Answers

Indicate your selections by underlining them

QUESTION 1	a	b	c	d	e	f
QUESTION 2	a	b	c	d	e	f
QUESTION 3	a	b	c	d	e	f
QUESTION 4	a	b	c	d	e	f
QUESTION 5	a	b	c	d	e	f

PART 2

QUESTION 6 (5 marks) (50 - 100 words in length).

My preferred kinds of people to work with would be the ones having self motivation in them so that team with which I am working is internally motivated and no external motivation is required in order to attain objectives of the team. Internal motivation for the people would lead them to obtain self leadership where in every member of the team would be exhibiting leadership quality without need of guidance of a leader in achieving team or organizational objectives. Further self motivation among the team would allow them to decide about their career planning so that future career path for the people are planned in advance (Maslow, 1993).  

QUESTION 7 (5 marks) (50 - 100 words in length).

My goal in life would be much beyond to attain any organizational designation or material things; I would strive to become a successful person at first having high level of soft skill. I will aim at developing self motivation in me so that I can lead myself in whatever short term or long term goals I plan in life. Further my mission in life would be first to acquire characteristics which makes a successful person and then I would decide material goals for me (Organ, 2008).

PART 3

QUESTION 8 (10 marks) (300 words in length).

Please type your response from here.

When the study become really hard and I started feeling defeated, the first thing I will think about would be my long term goals for which I am pursuing my studies. I will develop strategy in order to motivate myself so that I can reach to my long term goals without getting de-motivated due to difficulties faced in studies. Long term goal I have set for myself is to establish human resource consultancy where in human resource support would be provided for various organizations requiring external services in order to manage their human resource function. So as to start human resource consultancy first I need to get into deeper understanding of the various characteristics which a person need to posses so as to become successful in his/her life. So I will make strategy to get motivate in order to accomplish study so as to attain the higher goal which is set for my career.

I will consider studies as the first step towards achieving the goal so that by completing first step of my career planning I can reach towards the ultimate goal of life. Whenever studies would bother me I will self motivate me so that internal leadership qualities can be developed and entire focus can be concentrated on final goal which is to obtain (Moorhead & Griffin, 1995). The two characteristics cum strategy I will exhibit in myself would be self motivation and focused career planning. Through self motivation I would always remain motivated by planning for the ultimate goal and would not need someone else to motivate me to attain my goals. Career planning process would help me to understand overall path which needs to be followed in order to reach the ultimate destination.

List of references

• Moorhead, G., & Griffin, R. W. (1995). Organizational behaviour: Managing people and organizations (5th edition). Boston. Houghton Mifflin.
• Maslow, A. H. (1993). A theory of human motivation. Psychological Review, 50, 370-396.
• Organ, D. W. (2008). Organizational citizenship behaviour: The good soldier syndrome. Lexington, MA, England: Lexington Books/D C Heath and Com.