CIS8000 Global Information Systems Strategy Assignment B
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Assignment
B – Written Report – Draft 5.0
Background/Case Study
Congratulations!It
is the year 2017 and you have just received The Young ICT Entrepreneur Awardand
your face is on the cover of New Scientist magazine!!This is for your digital innovation
that exploited current and emerging technologies and created a new e-business/product/service/application/technology/business
modelthat the world had not known about before and one that has delivered
tangible benefits to users. You wonder why no-one had thought of the idea
before; the media is amazed at its popularity and how quickly it was adopted.
Your
task for this assignment is to go back in time to 2014 and write the Proposal/Business
Plan for starting your proposed new companythat won essential investor capital
to commercialise your digital innovation.The Business Plan was presented to “Angel
Investors”; very experienced business people who support only a small number of
start-up companies based on a unique proposition. It was difficult to get an
opportunity to present your Business Plan and even more difficult to convince
them of the soundness of your idea. Typically the Angel Investors only invite
back for further discussions one out of every 20 entrepreneurs who present to
them.
Description
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Marks
out of
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Wtg(%)
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Due
date
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Assignment B (written report)
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100
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50%
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See Study Desk
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This written assignment is to be electronically
submitted through the EASE system in the CIS8000 StudyDesk.It must be
accompanied by a Turnitin Report. Hardcopy or email submission will NOT be
accepted.
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Length: The
total word limit for the assignment has been revised down from an original 4500
to 3500 words (not including Turnitin Report, Executive Summary, references or
appendices).The recommended length is 3500 words but your report can be up to
4500 words without penalty.
Learning
objectives
This assignment specifically addresses the following
learning objectives of the course:
LO2 Identify and explore contemporary challenges and opportunities in
information systems and to formulate an opinion or judgement and offer possible
solutions.
LO3 Demonstrate ability to identify potential opportunities for creative
and sustainable use of information technologies to achieve corporate
objectives.
LO4 Demonstrate ability to collaborate with peers to analyse and solve
business problems with information technologies, and present the solution in a
team report.
LO5 Demonstrate effective communication by composing writing that
communicates ideas, meaning and/or argument in a format that broadly follows
conventions in the information systems field.
LO6 Apply technology and online skills to locate relevant information for
the assignments, analyse the presented problems and data, and engage in the use
of the resources provided on UConnect.
Turnitin Similarity check
You must
subject your written assignment to a plagiarism check by the Turnitin
software prior to its submission in the EASE system.The Turnitin software can
be indirectly accessed through the StudyDeskwithout the need to provide any login-id or password.Further
details on how you should interpret the Turnitin results will be posted in the
StudyDesk. Your similarity report must be less than 30%
No assignment will be marked if it is not accompanied by the Turnitin report.
Deliverables:
Activity A: Journal (500 words) 10%
Prepare a
journal which records your activities and progress related to completing this
assignment.In date order, list the following:
● Date
of research activity/discussion/meeting
● Topic
researched or discussed
● Time
duration
● Brief
description of research activity/discussion.
Submit this journal as an appendix
to Activity B.
Activity B: Proposal to Angel Investors (3000 words) 90%
Complete the
requirements below by producing the written report that you presented to the
CEO of Angel Investors in 2014.
Part 1: Your digital innovation (30%)
Write a summary of your proposed
initiative addressing the following (3.75 marks each):
·
What
your innovation is about
·
Current
business/social/consumer problems your innovation will address/solve
·
competitive
products/services and why your initiative is different
·
The
key areas where your innovation is likely to have impact
·
Who
your customers will be, how large the market is, what will compel them to buy
your innovation, how you will attract and retain them
·
Problems
and drawbacks of your innovation
·
The
future of your innovation.
·
How
you can measure the success of your initiative
Part 2: your
company (20%)
Describe your
proposed new company to commercialise your initiative in terms of the following
(2.5 marks each):
·
the industry (e.g. banking, healthcare, travel,
airline etc) it operates within,
·
its key products/services,
·
corporate vision and mission,
·
business strategy,
·
corporate structure,
·
major business processes, and
·
relationship with external entities e.g. other
organisations, government etc.
·
The
risks your proposed new company must consider and how these risks can be
mitigated
Part 3: Technology requirements and
infrastructure (15%)
Using relevant
sections of the text book, describe and analyse how information systems could assist
your company to service your customers, integrate your suppliers and provide
operational efficiency, including
·
Describe
the required IT infrastructure
Part 4:
Conclusions: finance and key findings (10%)
Estimate figures based upon your research and produce an expected Profit
& Loss statement for the first 3 years (you can find many examples
on-line). Clearly state to Angel Investors how much you are asking them to
invest and why; explain the anticipated return they will receive. Clearly state
why you have a compelling case for investment.
Presentation
of your report (10%)
Layout, professionalism, cover letter, Table of Contents, use of graphics
or other ways to enhance readability and impact.
References –
in-text and at the end using Harvard (5%)
Marking criteria
You are strongly advised to read the marking criteria
carefully before starting on your assignment.In particular, note the marks
allocation for each part in Activity B.Ensure that the length of your solution
should be commensurate with the allocated marks.
General guidelines for Activity B
·
Your
submission must be submitted to the CEO of the Angel Investors as a report
in a single document, not an essay. The format must comply with the report
structure detailed in the Communication Skills Handbook 3ed. Please note
from the handbook that reports do have subheadings and an appropriate letter of transmittal
is required.
·
The
word count does not include the following: executive summary, letter of
transmittal, table of contents, figures, tables, references or appendices.
·
The
body of the report should be 3,000 words in length. You can put any additional
material into Appendices. You can however submit up to 4,000 words without
penalty.
·
You
must demonstrate additional research from outside the text. Suggestions
for other references include other general texts on information systems
management, industry journals, periodicals, electronic databases etc. (many of
which are available online from the USQ Library at: <http://www.usq.edu.au/library/>.)
·
Use
the Harvard referencing format for in-text references and the reference
list. Your references should include at least one web/electronic link but all
the references should not be from the web. Refer to chapter 2 (referencing) of
the Communication Skills Handbook 3ed. for further details.
·
Inappropriate
referencing or excessive grammar/spelling errors will incur a penalty. You should
refrain from cutting and pasting chunks of materials from the Internet as this
will be treated as plagiarism. To avoid any allegation of academic misconduct
from unintentional plagiarism from Internet sources it is strongly recommended
that you use the Turnitin software to check your work before submitting it.
Report formatting instructions
·
Major
headings should be in upper case, 14 point Times New Roman Bold.
·
Minor
headings should be in lower-case, 12 point Times New Roman Bold.
·
Body
text should be formatted to 12 point, Times New Roman.
·
Page
size should be A4. Allow for a 25 mm margin on both sides of each page, a 25 mm
margin at the top of each page and a 25 mm margin at the bottom of each page.
·
Use
single line spacing and single spaces between words.
Students
may choose to either work alone or team up with another student
to complete the assignment. Team work is accepted provided that the conditions for
teams in the instructions are strictly followed; in particular that teams must
be registered prior to 13 October (no extensions or changes to registration of
teams after that date) - you can email me directly with your team nominations (soar@usq.edu.au). For joint submission, the
team should:
·
Nominate
a team leader who will provide the course leader with the details of the team
members at least two weeks (13 October) before the official due date
regardless of any extensions to the assignment due date, no team
registration will be considered after 13 Octoberunder any circumstances and
·
Submit
only one set of report through the EASE system in the name of the Team
Leader.
The
same marks will be awarded to both team members.
Marking
criteria for Assignment 4
ACTIVITY
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CRITERION
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HD
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A
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B
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C
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F
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A Journal
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Journal
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Compelling
and well-structured account. Activities clearly described. Initiative clearly
demonstrated.
Reference
list provided and correctly formatted.
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Good
structure and comprehensive account of activities.
Referencing
compliant with Harvard referencing method with some minor lapses.
|
Adequate
structure and account of activities.
Minor
errors in referencing method.
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Adequate
structure but limited description of activities.
Limited
references provided and/or poorly formatted reference list.
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Poor
structure and/or inadequate list of activities. Incoherent account.
Lack of
reference list or poorly formatted references.
|
B Report
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Presentation
of report
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Professional
presentation of material resulting in clarity of message and information.
Professional
appearance of title page and accurate table of contents. If used, appendices
are clearly labelled and referenced.
Excellent
clarity of expression. Grammar and spelling accurate.
Referencing
fully compliant with Harvard referencing method.
Wide range
of appropriate sources appropriately analysed, applied and discussed.
Clear and
concise letter of transmittal, executive summary, suitable tone and style for
CEO
|
Carefully
and logically organised.
Title page
and table of contents clear and accurate.
Appendices used to provide appropriate
supporting material.
Expression
fluent. Grammar and spelling accurate.
Referencing
compliant with Harvard referencing method with some minor lapses.
Variety of
appropriate sources appropriately analysed, applied and discussed.
Format
suitable for CEO with minor lapses in audience focus.
|
Shows
organisation and coherence.
Adequate
title page and table of contents.
Grammar
and spelling mainly accurate
Most
sources are referenced.
Minor
errors in referencing method.
Clear
evidence of research and application of textbook concepts.
At times
language is unclear and/or poorly unsuitable for CEO.
|
Shows some
attempt to organise in a logical manner.
Some flaws in title page and/or table of
contents.
Grammar
and/or spelling contains errors.
Gaps in
referencing and errors in in-text references or reference list.
References
are used in a purely descriptive way indicating limitations of understanding.
Language
is poorly executed or uses too much jargon.
|
Disorganised/
incoherent. Poor formatting, or missing title page, table of contents.
Appendices
notclearly identified or referenced.
Frequent
mistakes in grammar and/or spelling.
Unsatisfactory
referencing. Few or no references or inconsistent reference method.
No evidence
of research or irrelevant sources cited.
Lacks
letter of transmittal or executive summary.
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